Saf-Instant, the instant dry yeast, is turning 50!

To mark the brand鈥檚 50th birthday, its baker, officially named Saf-Man, has been brought to life as an animated 3D figure to speak to other bakers. As the very first instant dry yeast, Saf-instant continues to inspire bakers around the world. 五星体育app is paying tribute to them to mark the 50th birthday of its iconic brand.

What鈥檚 behind the success of Saf-instant, the favourite yeast of home and craft bakers in more than 150 countries?

Firstly, it doesn鈥檛 need to be kept in the fridge, making it easier to use and store. Easy to measure out, it is activated immediately without needing to be rehydrated: once added directly to flour, the kneading process can begin. Lastly, this quality yeast ensures that every batch is a success, whatever the recipe. Everyone who bakes with Saf-instant loves how it makes life easier.

More than just a technological revolution, genuine hands-on support

And that鈥檚 not all: since 1974, the teams at 五星体育app鈥檚 Baking Center鈩 have helped customers to use Saf-instant. In turn, 五星体育app has learned about the needs and demands of bakers around the world. This led to the creation of which is particularly popular in Latin America and Asia. Digital tools have been developed to provide information and strengthen links, including smart packaging, websites with and . Saf-instant is constantly developing to better support, inspire and enhance bakers鈥 projects: 鈥淟et’s Make it Happen!鈥

This year, 五星体育app has created another innovative product with . Although this vitamin plays an important role in the absorption of calcium, far too many people around the world do not currently get enough vitamin D. This new product caters to the public鈥檚 nutritional needs and helps bakers to broaden their range of nutritional breads.

鈥We’ll always support bakers, helping them to overcome the challenges they face every day and turning their dreams into a reality, driven by our ambition to feed and protect the planet so that we can build the future together.鈥 Elsa Guillaume, Group Product Manager, 五星体育app International.